Auditing of promotional
materials distribution programs

The distribution of promotional flyers and brochures has become a important sales tool due to both its cost and potential for penetration. Smart marketers want to know that they are entrusting this activity to professional distribution suppliers who operate effectively and in accordance with all regulations.
Plus has been providing distribution quality control auditing services for more than 15 years, employing a capillary network of interviewers that allows us to cover all of Italy.

Our added value in this sector, our plus, is the know-how of our research division which enables us to conduct distribution analyses that are much more comprehensive than a simple verification of the work of the flyer or brochure distribution company. In addition to assessing distribution performance, we also evaluate the effectiveness of promotional materials in terms of their graphics and content.

PROMOTIONAL MATERIAL DISTRIBUTION
AUDITING SERVICES IN ITALY

METHODOLOGY
Before inspection activities begin, we study the distribution plan and the quality control measures to be undertaken based on parameters defined with the client.

Every day during a campaign, prior to the start of distribution of the flyers or brochures, the distribution company communicates to the client and also to us the daily distribution program to allow us to monitor operations and verify the quality of the service. Our field inspectors and professional interviewers conduct quality control checks according to a brief approved by the client and compile a report indicating any anomalies discovered during their audit. At the end of the inspection activity we process all collected data and create a report detailing all of our findings.

In addition to this type of audit, Plus furnishes clients in Italy with several other types of marketing distribution support services designed to maximize their effectiveness as promotional instruments. These services include receipt and inspection of distribution programs, resolution of anomalies and consultation services to analyze and regulate relationships with suppliers of promotional distribution services.

OUR DISTRIBUTION AUDITING SERVICES:

• Audits of door-to-door distribution programs of printed flyers, brochures and catalogs
• Audits of door-to-door and hand-to-hand promotional sampling activities
• Audits of home delivery of samples, premiums, gifts and coupons
• Customer in-store interviews to verify receipt of promotional materials
• Receipt and inspection of distribution programs and resolution of recorded anomalies
• Consultative services to maximize relations with promotional material distribution suppliers

Valier