Mystery Shopping & Customer Satisfaction
Mystery Shopping & Customer Satisfaction analyses Measuring customer satisfaction for improving the level of service
The evolution of consumer purchase behaviours and styles is forcing marketers towards rapid change, requiring actions that not only respond to consumer expectations, but that also anticipate them. Mystery shopping data can provide the critical insights to respond directly to the customer's actual in-store experience and to create a level of service that reinforces the customer's satisfaction and enthusiasm for purchasing.
Mystery Shopping — Methodology
Mystery shopping is employed to create real or simulated situations, evaluating the behaviours, the management and the sales skills of operators inside retail sales locations during their mystery shopper vists.
Plus operates a capillary network throughout Europe of mystery shopping specialists with experience with large supermarket chains, the apparel industry, auto sales showrooms, hotels, restaurants, home furnishings and other commercial sectors.
Mystery Shopping Evaluation Types
If indicated, mystery shopping evaluations can utilize audio and video instruments for recording the simulated situations and the normal activities of relationship with the customers.
Our Mystery Shopping & Customer Satisfaction Services