Merchandising Services in Italy
The primary objective of merchandising is to render a product immediately more visible with respect to others in order to attract the attention of the consumer and stimulate purchasing.

Today merchandising strategies are ever-increasingly utilised by manufacturers seeking to attract the consumer's attention through preferential display positioning often employing floor-stands, window displays, and promotional corners and areas with increased visual impact.

These field marketing strategies can be effective only when the agency charged with their implementation and management has experience and expertise with the different aspects of merchandising disciplines.

At PLUS our wealth of agency experience with delivering highly professional merchandising services for world-class clients is further enhanced by our insistence on quality and relentless attention to the needs of the client.

MERCHANDISING SERVICES IN ITALY

METHODOLOGY
Our professional merchandising and product display specialists enter the designated retail locations to assemble, position and load the displays or other P.O.P. materials in accordance with a detailed program specified or approved by the client.

At the conclusion of promotional activites our merchandising specialist compiles a visit report detailing his/her activities to provide clear and consistent feedback. Completed merchandising displays and promotional areas are routinely photographed to document the work and for future reference.

PLUS makes use of a capillary network of professionals covering all of Italy to offer merchandising services with absolute professionalism in supermarket chains, perfumeries, pharmacies and various other types of retail locations.

In addition to professional merchandising agency services, PLUS also provides its clients in Italy with related logistics services including maintenance of displays and material racks, removal of racks and display materials and storage in our warehouse, and management of shipping of merchandising materials, either by courier or utilising our own in-house service.

OUR MERCHANDISING SERVICES IN ITALY

Merchandising Activities:

• Set-up of window displays,
• Set-up of product / literature racks and display corners
• Positioning of floor-stands, counters and rack
• Assembly of product racks for supermarkets, perfumeries, pharmacies
• Management and maintenance of display racks

Logistics Activities:

• Removal and storage of advertising and promotional materials
• Dedicated shipping and retrieval of materials from locations
• Management of transport via conventional couriers

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