Market Research Services
We believe that knowing is the first step to making decisions.
The methodologies we propose, supported by more and more innovative instruments, and matured professional experience characterize a clear and concrete style oriented to results.

MARKET RESEARCH

METHODOLOGY
Market information and research form the first link in the chain that allows us to form a deep knowledge of the context in which a firm operates.

In this way, it's possible to launch measured activities for the client with the aim to obtain essential information and data to help him make fast and effective decisions.

In our opinion, quality information is an essential condition.

OUR MARKET RESEARCH SERVICES

CUSTOMER SATISFACTION ANALYSIS

• Mystery shopping in retail outlets
• Interviews in retail outlets
• Interviews into the commercial attraction zones

MARKET RESEARCH

• Price
• Products
• Distribution
• Communication

DISTRIBUTION QUALITY CONTROL
Advertising Materials Distribution Quality Control Sevices

• Audits of door-to-door distribution programs of printed flyers, brochures and catalogs
• Audits of door-to-door and hand-to-hand promotional sampling activities
• Audits of home delivery of samples, premiums, gifts and coupons
• Customer in-store interviews to verify receipt of promotional materials
• Receipt and inspection of distribution programs and resolution of recorded anomalies
• Consultative services to maximize relations with promotional material distribution suppliers

CONSUMER RESEARCH

• Qualitative
• Focus Group
• Quantitative
  

TRADE RESEARCH

• Pedestrian flow survey
• Competitors survey

Oliver Wendell Holmes