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Field Marketing Services
Growing competition in the marketplace, the current economic crisis and the increasing difficulty associated with creating customer loyalty are compelling companies to adopt management techniques and to employ field marketing tools that are increasingly more effective for reaching their business objectives.
FIELD MARKETING
METHODOLOGY
To obtain measurable results field marketing activities must be conducted
following a rigorous methodology.
ANALYSIS
1) Knowledge of client, reference market and competitors
DECISION
2) Decisions about objectives
3) Choice of field instruments and operational areas
ACTION
4) Realization of defined programs
EVALUATION
5) Feed-back with the principles of the company
6) Measurement of results and review of data and information
gathered during the activities through written reports
OUR FIELD MARKETING SERVICES
MERCHANDISING
- Floor stand placement in sale outlets
- Staging/set-up of exposition and P.O.P. materials
- Space-product management and checking
- Window dressing
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